Public awareness · 2023 – present
88% recognition in an independent national survey of 1,000 respondents
National conservation awareness campaigns
Multi-channel campaigns across traditional media, digital platforms and influencer partnerships, backed by a pro bono network of celebrity ambassadors from entertainment and sport.
- 39% behaviour change recorded in the same survey
- 500M+ social media views for ambassador videos on deforestation and illegal bushmeat
- Campaign reach up 70% across 30+ earned media platforms and social channels
Campaign lead · Wild Africa · Nigeria
Children’s television · 2023
97% awareness among Nigerian teenagers aged 10–17
Nigeria’s first conservation TV show for children, now broadcast in seven African countries and translated into three languages.
- Led scripting, production coordination and nationwide distribution
- Broadcast in seven African countries
- Translated into three languages
Co-producer · Wild Africa · Seven African countries
Media partnerships · 2023 – present
30+ earned media partners across TV, radio, print, billboards and digital
Earned media network and conservation programming
Negotiated short- and long-term media partnership agreements and co-produces weekly and monthly conservation programmes with national broadcasters.
- Weekly and monthly conservation programmes on national media
- 88% increase in national awareness and conservation education
Partnerships lead and co-producer · Wild Africa · Nigeria
Training · Three years
70+ journalists and radio hosts trained
Environmental journalism workshops
Workshops and knowledge sessions to strengthen environmental reporting in Nigerian newsrooms and on radio.
- Nearly 100 pieces of environmental content produced by participants
Organiser · Wild Africa · Nigeria
Strategic communications
60%+ engagement from key sector stakeholders
Sector communications alignment
Aligned messaging among civil society organisations, researchers, policymakers and donors so the conservation sector speaks with one voice.
Lead · Wild Africa · Nigeria
Broadcast
Celebrity-led PSAs on illegal bushmeat and wildlife protection, broadcast across television, radio and digital platforms.
- Scripts and creative direction
- Language, cultural mannerisms and native-language versions
- Ambassador recruitment and coordination
Scriptwriter and creative director · Wild Africa · Nigeria
